#brand awareness

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#marketing-strategies
GREY Journal
2 days ago
Marketing

Print - A Powerful Vehicle to Drive Response - GREY Journal

Thicker postcards or print materials are perceived as higher quality, impacting consumer behavior and brand awareness positively. [ more ]
Entrepreneur
1 week ago
Marketing

How to Combine Offline with Online Marketing | Entrepreneur

A great marketing plan integrates both online and offline marketing strategies for optimal results. [ more ]
Mocha Man Style
1 week ago
Marketing

How to Harness Publicity and Grow Your Business

PR is essential for brand awareness and connection with the audience. [ more ]
Forbes
1 month ago
Marketing

Council Post: Mastering Modern Marketing: Strategies For Today's Business Landscape

Effective marketing strategies are crucial for business growth and brand awareness in today's digital landscape. [ more ]
AdExchanger
1 month ago
Marketing

All Marketing Is Performance Marketing | AdExchanger

Performance marketing can be misleading; all marketing tactics perform on a continuum.
Driving top-of-funnel awareness and consideration is crucial, with brand and direct response tactics complementing each other. [ more ]
eLearning Industry
2 months ago
Online learning

5 Creative Ideas To Market Your L&D Company

Utilize LinkedIn for regular posts and engagement with the community to promote L&D services without financial investment.
Participate in free events and conferences to network, speak about your business, and access a broader audience without monetary costs. [ more ]
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#brand-awareness
jeffbullas.com
3 weeks ago
Marketing

How to Win at Content Creation? Top Strategies in 2024 - jeffbullas.com

The importance of content creation has drastically increased over time, emphasizing genuine connections and strategic approaches in a digital world. [ more ]
The Drum
3 weeks ago
Marketing

Putting on an event? Here's how to show your CEO it was worth the investment

Brands are investing more in event marketing and face pressure to prove its effectiveness amid crowded online marketing spaces. [ more ]
Digiday
4 weeks ago
Marketing

Why Cava's bid for brand awareness means prioritizing streaming ads

Marketers are focusing more on storytelling campaigns and brand awareness strategies in the competitive digital marketplace. [ more ]
Shopify
1 month ago
Marketing

Brand Marketing: How To Build a Brand Marketing Strategy (2024) - Shopify

Brand marketing communicates brand values and vision to drive consumer engagement. [ more ]
Digiday
1 month ago
Marketing

Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace

B2B marketers are shifting towards consumer-facing spaces and strategies to stand out in a competitive marketplace. [ more ]
Her Campus
1 month ago
Marketing

Influencer Marketing in the Fashion Industry

Social media platforms like Instagram and TikTok are essential for influencer marketing in the fashion industry, promoting brand awareness and driving product sales. [ more ]
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Medium
5 months ago
Business intelligence

Pro Tips Every Business Should Try For Engaging Newsletters

Newsletters are important for businesses in all industries.
Newsletters provide valuable information and increase brand awareness. [ more ]
The Drum
5 months ago
Marketing

Workday made staff feel like rock stars in this award-winning campaign, here's why

Workday and Ogilvy won the Grand Prix at an award show for their Super Bowl campaign.
The campaign aimed to expand Workday's awareness beyond the C-suite to the broader population.
The campaign featured legendary musicians and generated significant brand impact and earned media buzz. [ more ]
The Drum
5 months ago
Marketing

Snoop Dogg blew PR smoke for a fire pit brand - did it work?

Snoop Dogg's fake abstinence from smoking was a clever influencer marketing strategy for Solo Stove.
The campaign generated a lot of buzz and increased brand awareness for Solo Stove.
Influencer marketing stunts like this will continue to be a significant part of the industry in the coming years. [ more ]
Apppicker
6 months ago
Growth hacking

Marketing Tips to Help Grow Brand Loyalty

Taking your business to the next level means making the right decisions.Every brand has to focus on growing awareness through marketing.
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